Transform natural prompts into physics-accurate visuals. Use reference images to maintain strict brand consistency and character identity across every render.
Choose from the tools below
Generate lifelike scenes from natural prompts. MAI Image 1 excels at lighting, reflections, materials, and realistic depth.
Upload reference images to match brand palettes, character identity, or art direction across an entire campaign.
Optimized for speed and quality so creative teams can iterate quickly—ideal for concepting, marketing, and design sprints.
Describe mood, time of day, lens type, composition, textures, and more. The model interprets nuanced, layered prompts.
Maintain identity and visual coherence across sets—great for product catalogs, branded visuals, and storyboards.
Built to integrate with Copilot, Bing Image Creator, and Microsoft 365 workflows for creation, review, and distribution.
High-resolution images with accurate color and detail for print, web, and motion graphics pipelines.
Layered safeguards reduce misuse and bias. Content policies and audit trails support enterprise governance.
Use REST API to batch-generate, enforce style presets, and integrate MAI Image 1 into your creative stack.
How professionals use MAI Image 1 for speed, realism, and control
"MAI Image 1 nails lighting and material realism. It replaced several retouch steps and kept our brand palette consistent across a 60-image set."
"We pushed detailed prompts—lens specs, time of day, reflections—and got production-ready renders in minutes. Rapid iteration made the difference."
"Reference-driven control is fantastic. Our seasonal visuals matched last year’s art direction perfectly without custom training."
"The API lets us batch thousands of variants overnight. Style presets and prompts are versioned so our team stays aligned."
Everything you need to know about Microsoft’s AI image generator
MAI Image 1 is Microsoft’s in-house AI image generator. It converts natural language prompts and optional reference images into photorealistic visuals, balancing speed with high fidelity.
It emphasizes lighting and reflection realism, prompt sensitivity, and fast inference. Combined with Microsoft ecosystem integrations, it’s designed for professional creative workflows.
Yes. You can provide one or more references to guide palette, texture, and overall art direction. It’s especially useful for brand consistency and character identity.
Start with subject and action, then add scene details: time of day, lighting (e.g., ‘soft tungsten bounce’), composition (‘35mm, shallow DOF’), textures, and color mood. Iteratively refine for the look you want.
Absolutely. Use similar prompts and the same references to maintain identity and tone across many outputs—great for catalogs, storyboards, or editorial sets.
It’s optimized for low-latency generation so teams can iterate quickly. Actual times vary with resolution and complexity, but most standard images render in seconds.
High-resolution outputs suitable for print and digital use. For very large formats, upscale with your preferred pipeline or request higher-res presets via API.
Yes—subject to Microsoft’s license and your local regulations. Review usage rights, especially when referencing people, brands, or protected assets.
MAI Image 1 applies policy-aligned filters and checks. Enterprise options include audit logging, user access controls, and content governance features.
Yes. The API enables batch generation, style presets, and workflow integration. You can enforce naming, metadata, and prompt templates programmatically.
It’s designed for Microsoft ecosystem compatibility. Expect tighter integration with Copilot, Bing Image Creator, and Microsoft 365 creative workflows.
Like all generative models, dense scenes, tiny text, extreme perspectives, or unusual lighting can be challenging. Clear prompts, clean references, and iterative refinement help mitigate artifacts.
Use a reference pack (logo, color swatches, key materials), keep prompts steady, and lock a ‘style preset’ for the series. Save versions so your team can reuse the best settings.
Yes. While MAI Image 1 excels at realism, it can render stylized art. Specify the aesthetic—illustrative, painterly, anime, noir—and add references for guidance.
Uploads are processed under Microsoft’s security standards. For enterprise, enable stricter retention policies, private deployments, or region-specific processing if required.
Standardize prompt templates, keep a shared reference library, and version your presets. Use API or M365 integration so design, marketing, and engineering stay aligned.
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